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Australia & New Zealand · Salon group and education academy

A scalp-first hair-care line for salons in Australia

How a salon group of this type pairs bond-repair hair care with scalp serums and scrubs for back-bar treatments and retail.

Representative project. It shows how a buyer of this type typically works with Mars and what we can supply for a similar inquiry. It is not a record of a named client, and the images are illustrations.

Stylist applying a scalp treatment at a salon wash basin (illustration)
Market
Australia & New Zealand
Partner type
Salon group and education academy
Line
Hair & Scalp range
Categories
Hair & scalp

01Situation

The situation

Salons want a hair line their stylists can use in the chair and recommend at the desk: a treatment step that feels professional, retail sizes for take-home care and a simple story about scalp health.

02Approach

What Mars supplies

The line-up, packaging and support a project of this type usually needs.

01

In-salon treatment

Salicylic acid or rosemary sugar scalp scrubs and keratin treatment caps for back-bar services.

02

Retail care

Bond-repair shampoo, conditioner and leave-in, plus rosemary and peptide scalp serums for daily use at home.

03

Training kit

Simple usage cards and a protocol sheet for each salon, under the group's own label.

04

Documents

MSDS, COA per batch and INCI lists for the salon group's records.

Salon back-bar with shampoo, conditioner, scalp serum and treatment caps (illustration)

The line-up

Hair & Scalp range

  1. Bond Repair ShampooShampoo · MOQ 50 pieces
  2. Bond Repair Smoothing ConditionerConditioner · MOQ 50 pieces
  3. Rosemary & Niacinamide Scalp SerumScalp serum · MOQ 50 pieces
  4. Salicylic Acid Clarifying Scalp ScrubScrub · MOQ 50 pieces

03Timeline

Typical timeline

Indicative only; the dated plan comes with your quotation.

  1. Week 1–2

    Line-up, samples and stylist trial

  2. Week 3–4

    Artwork and proofs

  3. Week 5–8

    Production, batch check and shipment

Products used in this project

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