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Germany & Austria · Pharmacy and drugstore distributor

A double-cleanse range for pharmacies in Germany and Austria

How a distributor of this type assembles a gentle double-cleanse shelf — cleansing oil, balm, micellar water and amino-acid cleansers — for pharmacies and drugstores.

Representative project. It shows how a buyer of this type typically works with Mars and what we can supply for a similar inquiry. It is not a record of a named client, and the images are illustrations.

Pharmacy shelf with a tidy row of cleansing oils, balms and gentle cleansers (illustration)
Market
Germany & Austria
Partner type
Pharmacy and drugstore distributor
Line
Face Care range
Categories
Cleansing oils & balms, Facial cleansers

01Situation

The situation

Pharmacy buyers want a tidy, easy-to-explain cleansing shelf: one oil or balm to remove makeup and sunscreen, one gentle water-based cleanser for each skin type, and clear documents for their quality team.

02Approach

What Mars supplies

The line-up, packaging and support a project of this type usually needs.

01

First cleanse

A centella cleansing oil, a coconut and jojoba cleansing balm and micellar water for quick removal.

02

Second cleanse

Amino-acid, cream and gel cleansers matched to dry, sensitive and oily skin.

03

Shelf logic

Consistent 100 g tubes and pump bottles with a simple color code per skin type, under the distributor's label.

04

Quality file

MSDS, COA per batch and INCI lists, with EU CPNP notification discussed and confirmed per product.

Swatches of cleansing oil, balm and foam cleanser on stone (illustration)

The line-up

Face Care range

  1. Centella Soothing Cleansing OilCleansing oil · MOQ 48 pieces
  2. Coconut & Jojoba Cleansing BalmCleansing balm · MOQ 48 pieces
  3. Micellar Cleansing WaterMicellar water · MOQ 48 pieces
  4. Green Tea Amino Acid CleanserCleanser · MOQ 48 pieces

03Timeline

Typical timeline

Indicative only; the dated plan comes with your quotation.

  1. Week 1–2

    Range plan, samples and skin-type mapping

  2. Week 3–5

    Label artwork in German, proofs and market documents

  3. Week 6–10

    Production, batch check and sea or air freight

Products used in this project

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